The Dark Side of the RINO

1:02 am, 2/5/10

Plenty of people have made the joke about playing Carly Fiorina's surreal "Demon Sheep" ad to the music of Pink Floyd to see what would happen, but I don't think anybody thought that it would actually kind of work:


Do not watch this while high. I am pretty sure that you will freak. Completely. Out.

Given that the song, "Sheep", does seem to stay in time so perfectly, I have to assume that Fiorina's people really did put an awful lot of thought and effort into this, specifically intending the Pink Floyd angle, which makes it that much more unfortunate. This really did happen on purpose.

RedState calls the ad an "own goal of the first magnitude".

A tragic and avoidable self-beclowning...The key message to this ad is:

1. Don't use PCP and make political ads.
2. Gee I didn't see a message.
3. The Fiorina campaign is run by a bunch of tools.
4. Tom Campbell is more likely to spend your money than Fiorina.

The Corner's Maggie Gallagher wasn't sure what to think:

I think Carly Fiorina just put out an ad in which she tells voters: "I am the real sheep in this race."

The Fiorina campaign, on the other hand, seems to feel that the world has just failed to grasp their marketing genius:

Critics have suggested that sheep might not be the best metaphor for the ideal sort of Republican - since it typically connotes politicians who march, unthinkingly, in lockstep with their leaders. But [spokesman Julie] Soderlund says the naysayers have it wrong.

"The demon sheep at the end is meant to be a wolf in sheep's clothing," she said. "That's the whole point, that he's trying to pass himself off as a purist on fiscal matters while his record suggests the opposite."

If you have to explain it, it probably isn't working.